designkitchen07.14.08
Designkitchen launches new kids site for Burger King
Immersive Experience Deepens Brand Engagement for Kids and Parents
In partnership with Wunderman Chicago, Designkitchen is proud to announce the launch of Club BK—a new interactive kids web site for Burger King. Building upon BK's well-known offline Kids' Club program, Club BK evolves the program from a once-a-year birthday promotion to an immersive and engaging interactive experience that delivers year-round fun.
An entertaining experience that creates a new platform for activating Burger King's promotional partnerships, the new site features whimsical illustrations and fun, constantly evolving content for parents and kids to enjoy. The site is structured as an immersive, richly visual world where kids can create avatars, go on fun virtual adventures, and play games in an exciting environment.
www.clubbk.com
07.09.08
DK Creates Jonas Brothers Sweeps Site for Burger King
Site Experience Opens The Backstage Door for Fans to Win Sweepstakes and Get to Know the Band
Designkitchen embarked on whirlwind tour with Wunderman Chicago to create an interactive sweepstakes experience for Burger King where fans can win a chance to “Go Backstage with the Jonas Brothers.”
By surrounding sweepstakes content with interesting facts and tidbits about the Jonas Brothers, fans get a sneak peek into the lives of these young rockers on the road and in their everyday lives.
The site also promotes delicious new BK Fresh Apple Fries, and provides users with a viral Send-to-Friend component that helps spread the word about the guys in the band, the VIP sweepstakes and Jonas Brothers tour dates.
www.bkjonasbrothers.com
07.07.08
Designkitchen Joins the WPP Group
Alliance with Wunderman to Deepen DK's CRM Capabilities
Designkitchen announced today that it has completed a deal to be acquired by Wunderman, the largest marketing services network in the world and part of the WPP Group.
Established in 1992, Designkitchen has grown into one of the largest independent interactive agencies in the Chicago metro area with a staff of 85 employees. With significant recent client wins such as Coventry Health Care, LodgeWorks, Marriott Vacation Club, Oprah's Angel Networks and additional work from long-standing clients Motorola and United Technologies, Designkitchen has experienced an explosive growth of nearly 300% since 2006.
Designkitchen will continue to operate under the Designkitchen brand and will retain its management team, led by founder and CEO Sam Landers.
"We had been approached by several entities looking to grow their digital presence in the Chicago area, but WPP and Wunderman really fit perfectly with our strategic goal and desire to expand our capabilities in the ECRM and CRM areas," said Sam Landers. "Additionally, becoming part of the WPP global network provides us with much deeper resources and expertise in areas that our clients need today."
"Designkitchen helps us in our deliberate effort to expand our digital offering across every aspect of the customer experience," said Daniel Morel, Wunderman CEO. "Doing so enables us both to offer clients the most diverse and effective ways of spurring a dialogue with their customers."
"Our two organizations complement each other perfectly, blending Designkitchen's web strategy, design and information architecture with Wunderman's ability to connect with consumers across a wide variety of touch points," said Rick Schreuder, President of Wunderman Chicago. Designkitchen and the Wunderman Chicago office have already collaborated on several initiatives including Burger King, HON and Butterball.
06.07.08
Coventry Health Care Launches New Global Web Presence
Global site framework effectively activates Coventry brand across multiple business units
Rapidly growing national health care provider Coventry Health Care recently unveiled a new umbrella web presence created by Designkitchen. Built on the Stellent content management platform by Coventry's internal teams, the web presence features over two dozen templates architected and designed by DK that will be rolled out across 40+ Coventry sites in 2008/9.
Collaborating with Coventry's core team to define a holistic interactive strategy that supported Coventry's overall business objectives, DK performed internal and external stakeholder interviews as well as in-depth competitive analysis to create an optimized architecture, flexible design and clear copy voice, effectively activating the Coventry brand proposition through a streamlined user experience that echoes the seamless experience of members, clients and partners who rely upon Coventry for health care solutions.
www.coventryhealthcare.com
www.coventryone.com
www.coventrynational.com
06.05.08
DK Selected to Redesign United Technologies' Web Site
Revamped UTC.com to convey true performance of diversified Fortune 50 manufacturer
United Technologies recently engaged Designkitchen to redesign its corporate web site to effectively capture the company's capabilities, ethics, culture and accomplishments.
Working closely with UTC's Communications and IT teams, Designkitchen is currently in the process of developing an interactive strategy, site organization and new interface design. Scheduled to launch later this year, the new online presence will act as a dynamic channel that reflects the energy of the company, while providing a powerful complement to UTC's offline marking, PR and IR activities. Developed on the Vignette 7 content management platform, UTC.com is the third site that DK has designed for United Technologies and its businesses. Global sites for Carrier Corporation and UTC Fire & Security were both launched in 2006.
06.02.08
Assurance Agency Celebrates New Site
Assurance Agency premiers new interactive site
Seeking to develop a new web site as part of an overall rebranding, independent insurance brokerage Assurance Agency enlisted Designkitchen to create a web site that captured the firm's unique culture and capabilities. The new site clearly presents the firm's services and value proposition, while highlighting the key differentiator—Assurance's "A-Team" of service-oriented consultants.
Collaborating with Assurance Agency's marketing and IT teams to define internal and external requirements, DK developed the new site on the Kentico content management system, allowing the Assurance team to easily maintain and expand the site's content.
www.assuranceagency.com
04.21.08
DK Launches New Web Site for Brookfield Zoo and Chicago Zoological Society
DK's interactive solution captures Zoo experience and expands online presence for the Zoological Society
A pioneer in research and conservation, the Chicago Zoological Society has sometimes been overshadowed by its most visible program—Brookfield Zoo, one of Chicago's top educational and entertainment destinations. As part of an expanding brand and marketing campaign, the Society enlisted Designkitchen to create a new online presence that positioned CZS as a leading voice within the conservation community while still celebrating the Zoo experience and encouraing increased support from visitors, members and community.
Designkitchen developed a dynamic, content-rich site on the Kentico content management system that can be easily updated and expanded by the Society's web team.
www.czs.org
www.brookfieldzoo.org
04.07.08
Coventry Workers Comp Services Site Launched
Designkitchen collaborates with Coventry Health Care to activate a refreshed, cohesive online experience
Coventry Health Care, a leading national provider of workers' compensation solutions, partnered with Designkitchen to develop a template-based global build kit and style guide for its new Workers Comp Services business unit. Deployed on the Stellent content management platform, the new WCS site streamlines the presentation of content and delivers Coventry's core value proposition to multiple B2B audiences to drive lead generation and enhance client service.
www.coventrywcs.com
01.04.08
Motorola Enterprise Mobility Solution Site Launched
DK develops Motorola Enterprise Mobility Supply Chain site to reach key vertical customers
Designkitchen recently launched a new web site for Motorola's Enterprise Mobility Solutions offering. Featuring immersive experiences for Retail and Supply Chain customers, the site combines educational and marketing content to deliver targeted messages to core audiences and establish a leadership position for Motorola. Part of an integrated awareness campaign involving print and interactive components, the site uses green-screen video, animation, product information and real-world case studies to communicate the benefits of Motorola's Enterprise Mobility Solutions to CIOs and Line-of-Business Managers.
motorola.com/hellomoto/enterprisemobilitysolutions