designkitchena few things we'd like to share
We seek out opportunities in emerging technologies and innovative user experience to creatively activate brands online, build stronger customer relationships and accelerate our clients' digital marketing strategies. Our approach is to be approachable. Our process depends on your project. Our interdisciplinary teams are wholly invested in long-term, collaborative relationships to create lasting value for our clients.
Bally Total Fitness
personalizing the fitness experience
A commercial club operator evolves into a total fitness provider.
Designkitchen established a partnership with Bally Total Fitness in 2005, delivering the high-impact interactive component for its highly successful "Meet Your Potential" post-New Year's member acquisition campaign. Over the course of our relationship, we have developed rich media interactive experiences that have reenergized Bally Total Fitness—helping to drive the company's evolution from club operator to a lifestyle-focused, total fitness brand.
Virtual Tour
Hosted by Seven—Bally's fitness spokesperson—the Virtual Tour combines green screen and in-club videos to educate club members about how to get the most from their membership. Over 100 instructional videos demonstrate the proper use of Bally equipment, providing crucial orientation and education, ensuring that site users hit the gym with confidence and that Bally achieves their goals for member retention.
360 Microsite
The 360 microsite follows the fitness journey of three real-world individuals who undertook a 60-day quest to dramatically improve their fitness and health. Featuring daily video diaries and suggested exercise and nutrition regimens, the site provides inspiration and guidance for everyone who is working to achieve total fitness.
Meet Your Potential Site
A highly successful digital activation of an offline campaign, the Bally Total Fitness "Meet Your Potential" site provided a crucial lift in lead generation during the 2006 post-New Year's member acquisition drive. Using flash and video, the site celebrates the fitness ambitions—and results—of real people across a range of demographic segments. In addition, an interactive Fitness Profile delivered a personalized experience that assisted in lead generation and conversion.
Burger King
now serving: immersive brand experiences
BURGER KING CONNECTS VIA UNIQUE ONLINE CONTENT
Since 2007, Designkitchen has collaborated with Wunderman Chicago to deliver online experiences that help Burger King build relationships with kids, tweens and their parents. It started with a cool promotional web site that provides young fans with a behind-the-scenes glimpse at the Jonas Brothers -- both backstage and on tour. Next in line was Club BK: a truly imaginative, interactive playground where kids can play games, interact with each other and enrich their experience with custom avatars and personalized content.
Club BK Kids Web Site
Where else can kids be a Cyclops character and launch themselves into a jagged landscape called Craggy Cliffs where they have to search for a boy's lost marbles? Nowhere but Club BK.
In order to capitalize on Burger King's existing promotional partnerships and extend the original offline BK Kids Club into the digital world, Designkitchen and Wunderman Chicago created an enhanced online experience called Club BK. The virtual club provides kids with an online world where they can customize their experience with avatars and interact safely with other kids, as well as play fun, one-of-a-kind games that lead to unique collectible prizes.
Jonas Brothers Promotional Web Site
This promotional web site was created to provide the Jonas Brothers' fan base with a compelling way to learn secrets and interesting facts about each member of the band, as well as give kids an opportunity to enter a free sweepstakes where they could win a VIP trip to Tampa to see the band in concert. We're talking all-access, backstage passes. Pretty cool.
Life Fitness
taking the brand beyond the product
ONLINE BRAND ACTIVATION SUPPORTS BUSINESS EVOLUTION
A world leader in commercial and home fitness equipment, Life Fitness has introduced many of the most celebrated products in the category. A five year partnership with Designkitchen has resulted in creative communications that have helped extend the brand promise beyond exceptional products, opening new opportunities for Life Fitness to engage commercial and consumer customers in a dialogue about the pursuit of lifelong fitness.
From a full web site redesign in 2005 to an integrated campaign for the Elevation Series of products in 2007, the DK team has flexed its creative muscles to help cement Life Fitness' position as the undisputed industry leader.
Global Site
The Life Fitness global web site delivers targeted content and experiences via dedicated sections for commercial, consumer and corporate audiences. Featuring robust product and thought leadership content along with integrated e-commerce, the site has been translated into 18 different languages.
Elevation Series Video Module
Utilizing dynamic Flash elements, 3D product profiles, video clips and an interactive user console, the Life Fitness Elevation Series video module helps users experience the next generation features and design that put the Elevation Series ahead of the curve.
Elevation Series Print Campaign
To launch the Elevation Series of cardio equipment, Designkitchen developed the "Are You Ready?" campaign, announcing to consumer and commercial audiences that Life Fitness had extended its lead in cardio equipment.
LodgeWorks
redefining hospitality
An Industry Leader Refreshes Its Message and Launches Two New Hotel Brands
LodgeWorks is a privately held hotel property development and management company driven by an independent spirit and a deep commitment to elevating the guest experience. They partnered with DK to redefine the corporate brand and activate the company's unique hospitality proposition for two new hotel brands—Hotel Sierra, a suite hotel that celebrates contemporary design and unexpected touches of luxury, and AVIA, a new boutique hotel that combines understated elegance with the enthusiasm of a local host with coming locations in Savannah, Napa, Houston and Long Beach.
LodgeWorks Identity
To activate a new position for LodgeWorks, a brand identity and tagline was developed to successfully communicate the brand's commitment to trust and leadership in the industry.
Hotel Sierra Identity
To activate Hotel Sierra's new brand position, a logo was designed to communicate the brand's commitment to delivering a fresh guest experience in the extended stay category.
Hotel Sierra Collateral
Hotel Sierra's unique brand proposition inspired a range of collateral designed to activate the brand across a variety of touch points.
Hotel Sierra Web Site
A digital experience designed to reflect the on-site guest experience, Hotel Sierra's web presence is warm and inviting. The unique map of properties and a streamlined booking engine enable guests and travel professionals to quickly select a hotel and complete the reservation process.
AVIA Identity
The identity for AVIA captures the refinement of LodgeWorks' new boutique hotel brand. Designed to be simple, discreet and sophisticated, the identity fits seamlessly into a range of creative executions -- each inspired by the unique character of the AVIA locations.
Motorola
accelerating digital engagement
MOTOROLA AND DK DEVELOP AN EVOLVED INTERACTIVE TOOLKIT
Over the course of a 12-year engagement, Designkitchen has provided strategic insight, creative development and execution across a range of interactive channels, helping Motorola strengthen its position as a visionary B2B brand. Our work focuses on the fundamentals—delivering the right content to the right audiences, at the right time, via the right platform. Our efforts represent a carefully tuned interactive marketing mix, from targeted enhancements to Motorola.com, to vertically-driven microsites, to interactive event-based experiences.
wi4 Innovation Center
Displayed within Motorola's state-of-the-art Innovation Center, the wi4 suite of high-definition videos and interactive solution demonstrations powerfully communicate the breadth and depth of Motorola's expertise, creating a unique space in which to deepen relationships with customers and prospects.
Enterprise Mobility Solutions
Following Motorola's acquisition of Symbol Technologies—an undisputed leader in Enterprise Mobility—DK developed this immersive microsite using video and spoken narrative to humanize Motorola's technology offering, establishing a leadership position and connecting the company's solutions to the real-world challenges of customers in key vertical markets.
RDX Two-Way Radios
Developed to support the launch of Motorola's RDX Two-Way Radios, the site marries vertically-driven use scenarios with a robust interactive product tour executed via 3D video.
Vertical e-Zines
Part of an ever-expanding suite of interactive tools, Motorola's e-Zines are designed to deliver carefully targeted messages to specific vertical audiences. The sites share a common content management platform, allowing for easy updates and the ability to quickly deploy additional micro-targeted versions based upon market dynamics.
Video Case Studies
Designkitchen developed a series of tools to enhance delivery of Motorola's video content. Featured Case Study microsites provide customers with deep insight into Motorola's successful partnerships in North America, EMEA, Latin America and Asia-Pacific.
Oprah's Angel Network
digital tools for collective action
Inspiring change one message at a time.
Designkitchen's three year engagement with Oprah's Angel Network has resulted in the creation of brand and interactive programs that activate the Network's commitment to inspiring individuals to make a difference in communities around the globe. From the re-branding of Oprah's Angel Network to the development of a new global brand for the O Ambassadors program, each initiative has led to full web site creation as well as offline collateral for each of the respective brands. Our efforts with the Angel Network continue to span across a multitude of channels and audiences, continually evolving the Network's overall goal of empowering people to foster lasting change.
O Ambassadors Identity
The O Ambassadors progam educates, engages and empowers young people to take action. Successfully executed across North America and Canada, the newly created brand identity appeals to diverse audience groups, while interconnecting with the already well-established Oprah's Angel Network brand.
O Ambassadors Web Site
Effectively capturing a sense of leadership and prestige, the overall online O Ambassadors brand presence combines vivid, inspirational imagery and design, inspiring audiences to make a difference by getting involved. The site unites a number of back-end applications via a custom content management system. The secure community functions serve 700+ private groups who use the web site to communicate with one another and with groups of Ambassadors across the country.
O Ambassadors Print Collateral
Featuring engaging photography, design and a distinct brand voice, O Ambassadors print collateral effectively extends the strong online brand presence across materials carefully targeted for audiences ranging from elementary through high school. The carefully organized collateral represents a community that is focused and choreographed in its efforts.
Oprah's Angel Network Identity
Inspired by the idea of a collective movement of individuals joined for the greater good, the Oprah's Angel Network brand identity builds on the momentum of the group's power—inspiring action to join the movement and change the world.
Oprah's Angel Network Web Site
Educating visitors on ways they can realize their full potential, the Oprah's Angel Network site is an inspiring experience that unites how-to content with powerful stories of individual experience. It hosts various integrated tools and interactive media with engaging design and photography, encouraging visitors to join the Network, educate others and take action.